HCR Home Care promotes two directors

HCR Home Care, a leading provider of home health care services across New York state, recently announced the promotions of two company directors.

Jason Berl has been promoted to regional director of the Finger Lakes Certified Home Health Agency, having previously served as director of therapy, Finger Lakes region. An 11-year HCR employee, Berl now is responsible for planning, organizing, directing, coordinating and evaluating HCR’s patient services at the regional level. He also works with clinical management to assure high quality outcomes, patient and staff satisfaction and attainment of revenue goals. A resident of Penfield, Berl holds a master’s degree in physical therapy.


Jessica Northrup has been promoted to regional director of the Finger Lakes Licensed Home Care Services Agency. Formerly director of nursing, Northrup manages the Finger Lakes region LHSCA staff, directs case managers to decrease hospitalization rates and maintain or increase home independence of clients by offering direct care, and assistance with establishing appropriate community resources. She earned her bachelor’s degree in nursing from SUNY Brockport and is a member of Sigma Theta Tau International Honor Society of Nursing. Northrup resides in Spencerport.

Photo: Berl