Jewish Senior Life Acquires Home Care Services Agency

Michael S. King

Jewish Senior Life has received approval from the NYS Department of Health to acquire Embrace Care, LLC, a licensed home care services agency, enabling the organization to expand its continuum of services to include in-home nursing services.

The new organization will be called Jewish Home of Rochester Licensed Home Care.

“We are committed to offering a full spectrum of services and programs to meet the diverse needs of older adults in our community,” said Michael S. King, president and CEO at Jewish Senior Life. “We are now able to expand our continuum of services to include in-home nursing services, which are a particular area of need for growing numbers of older adults who prefer to live as independently as possible in their own homes.”

Jewish Senior Life currently provides non-medical, in-home support services through its living well companion care program. With this acquisition, the organization will offer a range of medical and non-medical in-home services, with a focus on geriatric post-acute and palliative home care services in Monroe, Orleans, Wayne, and Livingston counties.

Embrace Care, founded in 2016, provides nursing, home health and personal care services to clients in Monroe and Orleans counties.

“Our organizations share a deep commitment to providing the highest quality care and support that enables older adults to age in their place of choice. I have every confidence that Jewish Senior Life and our skilled and caring providers will continue to serve our clients with exceptional care,”m said David Georgiev, CEO of Embrace Care.   

Jewish Senior Life and Embrace Care have entered into a management agreement to finalize details of the ownership transfer to Jewish Home of Rochester Licensed Home Care. Embrace Care’s direct care staff members will be invited to join Jewish Senior Life. Notifications were shared with employees and clients earlier this week.

“We are delighted to welcome new team members and clients to our Jewish Senior Life family,” King says. “Current clients will continue to receive services from us.”